By Nahuel Ribke
Exploring the transition of celebrities into institutional-electoral politics, the booklet argues that many insights constructed by means of style theorists should be hugely instrumental to appreciate the fame politics phenomenon. It analyzes the historic and cultural specificity of big name politics because it developed via varied nations and cultures.
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Additional resources for A Genre Approach to Celebrity Politics: Global Patterns of Passage from Media to Politics
In the second form, it emerges as a political statement made by the former models about their capacity to deal with complex social issues because of their role as mothers. If the first statement casts the former models as ‘superwomen’, able to harmonize contradictory forces and expectations in the private sphere, the second form confines the models/politicians to issues and subjects commonly associated with stereotypical views of women’s interest and capacities. 35 Female Models in Israeli Politics 29 Contrary to common ideological trends among female politicians, Israeli former models have adopted a blatantly anti-feminist discourse as a widely shared strategy.
5 Since then, three more former models – Yana Hudriker, Anastasia Michaeli, and Orly Levi – have tried their luck as candidates for a Knesset seat; two of them, Michaeli and Levi, were successfully elected as representatives of the right-wing party Israel Beytenu. Even though they are publicly known as ‘former models’, none of these women ever had a particularly impressive career as a top model. Their careers were relatively short, mainly working for local commercial clients. 6 After their modelling careers ended, they turned to media activities such as cinema and television, but, again, they were far from prominent media stars.
The objective is to create a new type of superhero, a mass media leader with the special powers needed to overcome any obstacles and limitations faced by mere mortals in the media industry. Several hours of discussion later, they come up with an improbable list of qualifications: the new superhero is so versatile that he can work as a popular journalist as well as a middlebrow novelist. He can write a popular weekly column for a leading newspaper, as well as detective stories, psychological thrillers, children’s books, and his own autobiography, all at the same time.