Download Advertising: Information or Manipulation? by Nancy Raines Day PDF

By Nancy Raines Day

Discusses how advertisements has built, how businesses use it to attract shoppers, and the influence of ads on humans, rather youngsters.

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Extra info for Advertising: Information or Manipulation?

Example text

This It is type of It that the product being discussed and new and that the away with done live slip is creates a sense something hot itself it. could never by because the commercials are and change each time. Endorsements are a way for advertisers credibility for their products. theft-protection product may A company hire company marketing a pain to buy selling a an actor known for portraying a police officer on television. 58 on listener should get in Exaggerations that the advertiser get can be very advertising often undetected.

30 3 Advertising's Role in American Culture With no ads, who would pay for the media? The good fairy? S. Association of National Advertisers Advertising's Benefits Some people say that advertising actually makes products better because a bad product, advertised disaster. made well, is a recipe for The story goes that a baker who lousy pies (and therefore sold very few) decided to advertise. The next day his bakery was mobbed by crowds of people wanting to try his pies. Suddenly, he locked the door and put a sign up that said 31 Advertising: Information or Manipulation?

If 32 availability more products manufactured. to someone who just simply a nuisance. Advertising can lower costs. of a and type of car If It informs the public and thereby increases are sold, then a greater number more must be of products are Advertising's Role in American Culture manufactured, then the cost per item drops and the product can be sold cheaper. Advertising lets you try products to decide for yourself. When a new product is released, advertisers often distribute free samples or inexpensive trial-size versions of the product to allow the public to sample them.

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