By Yoram S. Carmeli, Kalman Applbaum
Israel has been remodelling itself on Western customer societies for the final two decades. such a lot Israelis now aspire to the "accessories" of Western lifestyles--private autos, cellphones, purchasing shops, and shuttle in a foreign country. overseas franchises comparable to McDonald's, place of work Depot, Benetton, IKEA, and Toys 'R' Us more and more characteristic within the Israeli panorama, and ads has emerged as a powerful strength. intake and marketplace Society in Israel exhibits how diverse groups--kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants, and middle-class Israelis--alternately express a suspicion in the direction of and exuberance for the shopper marketplace society. way of life consumerism is obvious alternately as harmful to neighborhood and state, or delivering a feeling of cohesion and familiarity in a time of political turmoil. This e-book is a well timed contribution to a hotly debated subject. it isn't purely leading edge in its study, yet is the 1st paintings to discover absolutely the importance of this modification in Israel.